Chris — CAMP. Life has better reach here
About the project
The commercial for the Chris camp organiser opens inside a phone: a boy scrolls, like counters grow above him, videos reflect in his glasses and the camera falls into a tunnel of screens. We made this opening partly with AI. Then the film goes offline to the camp: the lake from a drone, horses, a guitar by the water, welcome hugs and a sunset. It ends with the line "CAMP — life has better reach here" (in Polish: „tu życie ma lepszy zasięg”).
The spot runs 42 seconds, in 16:9. It was commissioned by Sky-Video: we shot part of the footage and did the editing and AI effects.
Frames from the film
