Chris — CAMP. Life has better reach here
A commercial for Chris camps. The opening with a phone, likes and a tunnel of screens was partly made with AI; the rest is camp footage and drone shots.
AI commercials and AI video for companies
From one shot nobody could film, through a live shoot finished with AI post-production, to an ad made entirely in AI. With an AI voice or a studio voice-over.
Our AI project
AI commercials and AI video
Camera first, AI as a tool
We prefer real footage and real recordings. We stand behind the camera, talk to the actor and the client on set, and that is where most of the decisions you later see in the film are made. We treat AI as a tool that helps production: it adds a shot nobody could film, changes a background, shortens the way from idea to first cut. AI still has gaps today, mostly in faces and longer scenes. It changes every few months, though, and soon AI in film will probably be as ordinary as colour grading, and impossible to spot on screen.
When an AI commercial makes sense
Most often for a single shot that would be too expensive or impossible to film: a product in a setting you don't have, a view from a place the crew can't reach, a scene from company history for an anniversary film. We create that shot and cut it in between our live-action footage, matching colour and pace. That is how the opening of the Chris camps spot was made: the phone, the likes and the tunnel of screens are partly AI, the rest is camp footage.
We make a whole ad in AI when the idea depends on images no camera can capture, or when the budget won't stretch to a shoot day.
AI video production: what we do
- single AI shots and backgrounds cut into live-action films
- hybrid work: we shoot base footage on set, with people or products, and add backgrounds, sets and effects in AI post-production
- films and ads made entirely in AI, from script and storyboard to the edit
- AI films built from your references: photos of locations, interiors, products or the space you need to show
- AI voice-over, alongside voice-overs recorded in a studio
How an AI video is made
It starts like any film: brief, idea, script. For AI work we add a storyboard with test frames, so you see the character, the product and the light before production. If you have photos of the place or product, we upload them as references so the AI sticks to how they really look. We generate only after you approve. Editing, colour grading, sound and licensed music are done by our editor, the same as on a live-action film.
Hybrid production: camera, actor and AI
The actor performs in front of a real camera, in a studio or a simple outdoor setting, and we add the location, set, wardrobe and effects in AI. You keep what AI still can't fake well: a person's expressions, movement and emotion. You drop the most expensive part of a shoot, which is taking the crew to a location and building a set. This is how we work when a specific person or product has to appear in the ad.
Examples of AI commercials
These are not our projects. We show them because they make it easy to see what AI can do today.
Preview Studio — Hybrid Filmmaking (2026) Hybrid work. A real actor was filmed with a real camera on a sound stage and on location; the wardrobe, set, location and the alien character were made with AI.
Coca-Cola — Holidays Are Coming (2025) Coca-Cola's Christmas ad, a new take on the classic truck commercial made with AI.
WK DZIK — an ad made entirely with AI (2025) A Polish portfolio piece by its author, not commissioned by the brand. Picture, voice and music were made with AI tools (Nano Banana Pro, Higgsfield, Kling AI, ElevenLabs, Suno).
What an AI commercial costs compared with a live shoot
A hypothetical example: a 30-second commercial scene, two actors in a seaside café at sunset, 6–8 shots including one from a drone. All figures in the table are estimates: indicative net ranges in PLN as of November 2026, not a quote. A real project can come out cheaper or more expensive.
| Item | Live shoot from scratch | Hybrid (actors in a studio, the rest in AI) | Entirely AI |
|---|---|---|---|
| Pre-production: script, storyboard, casting, location scouting | 5,000–12,000 | 2,000–7,000 | 1,000–4,000 |
| Actors and image rights for advertising | 5,000–15,000 | 3,000–12,000 | — |
| Location, permits, set, props | 6,000–20,000 | 1,500–5,000 (studio) | — |
| Crew: director, DoP, focus puller, lighting, sound, make-up, wardrobe | 15,000–35,000 | 4,000–14,000 | — |
| Camera, lenses, lights, grip, drone | 6,000–15,000 | 2,000–6,000 | — |
| Travel, accommodation, catering, insurance | 4,000–10,000 | 500–2,000 | — |
| AI generation and shot selection | — | 1,500–7,000 | 2,500–9,000 |
| Editing, grading, sound, licensed music | 5,000–12,000 | 2,000–9,000 | 2,000–7,000 |
| Total (estimate) | approx. 46,000–119,000 | approx. 16,500–62,000 | approx. 5,500–20,000 |
On a shoot you pay for the crew's time and access to the location, so every minute counts. The number of takes is limited by light, weather, location hours and even the actor getting tired. AI has none of those limits: the same shot can be made dozens of times and the best version picked, and you pay for the time of the person generating and choosing. AI is still weaker at subtle acting and at the exact look of a specific product, so for an ad with a brand face or a product in frame we usually recommend hybrid.
What affects the cost of an AI film
How many shots are made in AI and how many on set. Also the length of the film, the number of versions, and whether the same character or product returns across many shots. We quote after the brief.
Questions and answers
Can you add AI shots to a film we have already shot?
Yes. We watch the footage, agree which shots are missing and make them to match the rest in colour and camera movement. Then we edit the whole film.
Can our product or our space appear in an AI ad?
Yes. The most reliable route is hybrid: we film the product or space on set and create the surroundings, set or effects in AI. For a film made entirely in AI we work from your reference photos.
AI voice or studio voice-over?
We do both. An AI voice works well for many versions and short social formats. For a brand film where the voice has to carry emotion, we usually recommend a studio voice-over.
How much does an AI commercial cost?
It depends on length and on how many shots are made in AI. In the example in the table above, a 30-second scene made entirely in AI starts at around PLN 5,500 net, and a hybrid version with actors at around PLN 16,000 net. A classic live shoot for the same scene is more like PLN 46,000–119,000 net. We quote after the brief.
Does AI video look real?
Single AI shots, backgrounds and wide shots are hard to tell from live footage today, especially after a shared colour grade. The hardest parts are close-ups of faces in longer dialogue and the same product shown from many angles, so that is where we combine AI with a camera.
Do AI ads have to be labelled?
YouTube, Meta and TikTok ask you to label realistic content made or altered with AI and have a dedicated option for it when you publish. The Chris spot carries that label on YouTube.
Tell us about your project.
To start, the goal of the film and a rough date are enough. Kraków, working across Poland.
biuro@dopefilms.pl