Data & Analytics Comarch Meetup
About the project
Comarch was inviting data analytics specialists to a meetup. The film combines drone footage, animated cards listing the talks and a fast edit to music.
A promo film for a specialist meetup
Promoting an event that has not happened yet
The film for the Comarch Data & Analytics Meetup invited data specialists to the event. A teaser has a harder job than a recap, because there is no footage from the event yet. So we built it from drone shots, animated cards with the talk topics and editing cut to music. In a few dozen seconds the viewer learns what the meetup is about, where and when.
Animated cards are the simplest way to show the programme: speakers' names, talk titles, the date. We build them in a template where changing the text takes a moment, so the film can be updated if the agenda changes.
Specialists as the audience
Data analysts respond to specifics, not slogans. In a teaser, the names of tools and the topics on the agenda work better than general promises. We agree the card text with the organiser and someone from the content team, so the terms read the way the industry uses them.
Questions
How far ahead should a teaser be ready?
Ideally 3 to 4 weeks before the meetup, leaving time for the campaign and reminders.
Can a teaser be made without a shoot day?
Yes, from animation, archive footage and licensed clips. Drone shots add a sense of place if the event is held at the company's own site.
Guides on our blog
More projects and the scope of work are on our commercials page.
More work
All work
Tell us about your project.
To start, the goal of the film and a rough date are enough. Kraków, working across Poland.
biuro@dopefilms.pl